Not so long ago, cookies were just a delicious biscuit for most people. Now, the average net user is becoming more and more familiar with cookies of the digital variety, and webmasters are honing their skills at putting these to good use.They can be used on every site from fashions sites and sports clothing such as www.kitking.co.uk/ who provide Football Kits through to new websites.
A few sites stand out as good examples of efficient and effective cookie use. These can be used as models for your own cookie strategy, and help you to more effectively engage with your customers digitally. It will also show who has come back on.
Understanding your customers and how to appeal to them has always been an important principle of business. Cookies allow you to track useful data about your customers like how often they visit the site, how long they spend there and what they are buying, doing and looking at. This can help your site automatically tailor content to them improving their experience and your business. You might simply ensure they are presented with different content, remember the items they put in their shopping cart but didn’t check out, or show content and adverts that might be of interest to them.
Alternatively, you can put location and behavioural data to use in other ways. For instance, you could use it to help identify your customers and their interests in order to better shape your Adwords campaigns with the help of an adwords consultant.
Since the BBC is non-commercial and relies heavily on making people want to use its site, it uses data on user preferences and behaviour as well as information about the device they are using to optimise the site’s performance and provide a fuller feature set. In the international version, which is ad-funded, adverts use cookie data for better user targeting.
The web is Google’s business. The search giant has a huge range of products and services, most of which are digital and all of which fall within the realm of technology.