Great Websites That Use Cookies Efficiently

Great Websites That Use Cookies Efficiently

Not so long ago, cookies were just a delicious biscuit for most people. Now, the average net user is becoming more and more familiar with cookies of the digital variety, and webmasters are honing their skills at putting these to good use.They can be used on every site from fashions sites and sports clothing such as www.kitking.co.uk/ who provide Football Kits through to new websites.

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A few sites stand out as good examples of efficient and effective cookie use. These can be used as models for your own cookie strategy, and help you to more effectively engage with your customers digitally.  It will also show who has come back on.

Why Cookies?

Understanding your customers and how to appeal to them has always been an important principle of business. Cookies allow you to track useful data about your customers like how often they visit the site, how long they spend there and what they are buying, doing and looking at. This can help your site automatically tailor content to them improving their experience and your business. You might simply ensure they are presented with different content, remember the items they put in their shopping cart but didn’t check out, or show content and adverts that might be of interest to them.

Alternatively, you can put location and behavioural data to use in other ways. For instance, you could use it to help identify your customers and their interests in order to better shape your Adwords campaigns with the help of an adwords consultant.

The BBC

BBC news is one of the web’s most neatly-polished news sites, and perhaps the most prominent web-only news outlet. It is therefore not so much of a surprise that it makes excellent use of cookies. BBC has nothing especially revolutionary in its cookie use, but it does have a comprehensive and finely-polished set of uses for the little digital text files.

Since the BBC is non-commercial and relies heavily on making people want to use its site, it uses data on user preferences and behaviour as well as information about the device they are using to optimise the site’s performance and provide a fuller feature set. In the international version, which is ad-funded, adverts use cookie data for better user targeting.

Google

The web is Google’s business. The search giant has a huge range of products and services, most of which are digital and all of which fall within the realm of technology.

Like the BBC, Google has a comprehensive, well-balanced and finely-polished system of cookies. It uses cookies firstly to remember settings such as safe search preferences. However, it also uses them to track user behaviour, habits and interests. This allows it to show the users more individually-targeted Adwords ads, and can even potentially play a role in sorting search rankings to bring the most individually-relevant results to the top. On top of this, cookies collect data that Google then uses to give webmasters important statistics about their website and its visitors through its Google Analytics service. Through tactics like this, it makes cookies serve its full range of services together in a way that is efficient and effective all-round.

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